write a opinion column to gain business from Chinese Community

Dear Sir / Madam,

Gaining publicity through opinion column is a very effective way to promote your business as many people need more than an simple introduction, they need more knowledge and expert insight of the service they need.

Brian Bethune said in MACLEANS website his article years back, “More than 30 per cent of Canadians now say they feel disconnected from their neighbours, while half of Americans admit they don’t know the names of theirs.” And Chinese Canadians are more so, I believe. Many Chinese in Toronto do not know the answers for the questions listed below:

1.           The dismemberment of properties during divorce

2.           The tax and donor

3.           Duty of support

4.           Consumer rights and responsibilities

5.           Account settlement

6.           How to buy auction properties

7.           Insurance and mortgage

8.           Same sex marriage

9.           Obligation to disclose

10.         How to collect and maintain proofs

11.         Women and children’s rights

12.         Income tax

13.         Banking

14.         How to handle closing in a real estate transaction

15.         Internet infringement

16.         Life insurance after the death of the insured

17.         Employment relationship

18.         Traffic accidents

19.         Travel insurance

20.         Working place injury

21.         Parental leave

22.         …

23.         …

…

…

…

The list can go on and on. They need help.

It is a hidden market with great potential and worth to make efforts to explore.

I am planning to write a column in Toronto two largest Chinese newspaper and seeking for sponsor companies.

If you are interested, please contact me.

Regards,
Oliver Hua
Chinese poet / writor / marketer / registered realtor

https://truerealtoronto.blogspot.ca Email: realtorontario@outlook.com
Cell:     1-647-468-0166

Following is an article about the Chinese in Toronto:

We all know the numbers: so many Chinese in Toronto

Based on the newest census in 2016, today’s Canada has reached unprecedented diversification now. The data shows that 21.9% of the Canadian population is newly landed immigrants or permeant residents. This ratio is very close to this number in 1921 of 22.3%, the historic record of this country.

Census shows that the new immigrants from Asia countries ranked number one in the new immigration populations (over 60%), in which China is in the third country where those Asian new immigrants come from, accounts for 10.6% (the first is Philippine accounts for 15.6%, and the second is India accounts for 12.1%); while Africa has surpassed Europe become the second place where the new immigrants come from (accounts for 13.4%).

The cities that the new immigrants reside still are Toronto, Vancouver, and Montreal. These three cities have attracted more than half of the new immigrants in recent years, although more and more selected Prairie Provinces and Atlantic Provinces.

In the same census of 2016 has also shown that the immigrants has accounted about 46.1% of Toronto population, 40.8% of Vancouver population and 23.4% of Montreal population. And in the census, there are a total of 1.77 million Chinese living in Canada, in which over 700.000 Chinese are living in Toronto.

Yes, if we trace back to the grandpa generation, the Chinese population whose home country is China has reached a little bit more than 700,000. And the 2016 census data shows that the population of Chinese immigrants whose birthplace is China reached 266,840 (include Hong Kong). The Chinese immigrated to Canada reached 49,815 number between the years 2011 and 2016.

And the language is an important cultural fact. From the census, we find that in Toronto, there are over half million people with their mother language of Chinese and most of them use Chinese languages in their family daily conversation and communication. According to the Employment Equity Act, there are631, 050 people are defined as visible minority.

I trust that for those Chinese immigrants living in Toronto, they are more so disconnected from the rest of Torontonians. I hope my series of “YOUR CHINESE NEIGHBOURS” can give you a new prospect to view those Chinese live in Toronto. We work here, we do business here, and we are neighbors.

Following is an article on how to “Write an Opinion Column and Gain Publicity for Your Business” it was written By AllBusiness Editors | In: Advertising, Marketing & PR:

The opinion and editorial sections of newspapers, better known as the op-ed pages, remain one of print medium’s most unique and well-read features. The points of view expressed by guest columnists and letters to the editor can grab the attention of readers and spread influence in the community.

You can establish yourself as an expert in your field as well as an engaged member of your community while at the same time providing a powerful platform for promoting your business by writing a column or letter to the editor of your local newspaper.

Here’s how to write a persuasive letter or editorial:

Choose a topic: There’s certainly no shortage of news (international, national and local) to sound off about on any given day, and that could put you front and center in the community conversation. Topics may range from large, far-reaching issues such as the current financial crisis and changing political winds (with you giving a local perspective and sharing your own unique point of view) to local events a businessperson such as yourself may be uniquely positioned to shed some light on, for example, a jump in parking meter rates, a hike in local business taxes, or a proposed noise ordinance.

Start with a bang: State upfront what your opinion is and why you are positioned to illuminate your neighbors, colleagues, and customers/clients on the issue. It is important in a sea of information inundating the public all the time to state your case forcefully and to grab the attention of readers. If you don’t they may not bother to read on.

Share your experience: Once you’ve expressed what the topic is, detail point-by-point, by way of your own experience, why you are uniquely qualified to take a stand. For example, if the topic is a shortage of parking spaces in your business’s neighborhood and the proposed construction of a controversial municipal parking garage, explain how the shortage has impacted your business and others as the neighborhood has grown and why the garage makes sense for the community (e.g., it will revitalize businesses in the area and generate more tax revenue).

Take a stand, carefully: You are taking a point of view, which is the whole point of writing an opinion piece. To sound off on a proposed law that could impact your business and others and attach your name and that of your business to that opinion is one thing. But steer away from extremely polarizing issues (certain political issues, for example) as it could hurt you, your business, and your relationships in the community.

Make it personal: Remember to stress your connection to the community even as you share your unique business perspective. If the topic involves your city’s public schools, be sure to state that you graduated from this or that high school, or that your children attend such-and-such a grammar school. Be sure to promote that you are a local business owner for X number of years, mentioning your business name. (You will also sign the letter or column with your name, title, and name of your business.)

Forge a relationship: Once you’ve put the finishing touches on your column or letter and have a trusted second party with strong grammar skills (e.g., a colleague or spouse) read through it and give you their two cents’ worth, consult your local paper to find the editor in charge of the op-ed section. This is as easy as a phone call to the newspaper office or a look at the paper’s Web site. Editors typically are inundated with phone calls, so it’s usually best to contact them via e-mail. In that correspondence, introduce yourself, state briefly why you’re writing the letter or column, and include the submission in a Microsoft Word attachment. Be sure to include your contact information in the e-mail, as typically editors will want to confirm information.

Once your column or letter is published, you could be well on your way to establishing your voice in the community and generating valuable publicity for yourself and your business. Furthermore, as you establish yourself as an “expert” who has been quoted in the local press, you could be sought out by one of the paper’s reporters for a news story about which you could share your expertise or even be sought out by other media, including local television or radio stations.

https://www.allbusiness.com/write-an-opinion-column-and-gain-publicity-for-your-business-11815457-1.html